Thursday, August 26, 2010

Dessert | Van Leeuwen Artisan Ice Cream truck

I made a stop at the Van Leeuwen Artisan Ice Cream (VLAIC) truck today because Gilt City had a promotion today that involved free scoop of any VLAIC ice cream.

The promotion involved signing up for Gilt City and Gilt Groupe, both of which I'm already member, and receiving a FREE small ice cream.

So if there's free ice cream involved, expect a line!

These are the flavors that are offered daily. They had four other flavors that were not on the regular menu: cinnamon, Earl Grey tea, cherry chip (a new flavor), and palm sugar (another new flavor).

I decided to go with the Earl Grey tea flavor for two reasons: (1) Earl Grey is my favorite kind of tea and (2) it was different than the usual offerings. Nevertheless, you can never go wrong with ice cream on a hot summer day!

A shot of the front of the VLAIC truck--I love the colors because it gives it that retro, yet sophisticated feel to it.

Findings: To be honest, it was a little disappointing. From all the hype I've heard about VLAIC, I thought I'd be an addict immediately. The Earl Grey flavor was certainly creative, I just wish it was stronger in flavor. The blue sprinkles made it slightly better. I guess I would have to make another trip and try another flavor to see if this holds true for the other flavors. It is a little expensive for mediocre artisanal ice cream. Artisanal usually implies organic and handmade (and in turn, more $), which I'm definitely willing to pay more for, but when it's mediocre, I'll have to think twice. Then again, when the ice cream is free, I can't really complain!

Price point: free today, but usually $3.95 for a small cone.

--August 26, 2010

Van Leeuwen Artisan Ice Cream (truck)
"Kangaroo truck": near 5th Avenue & 15th Street
"Panda truck": near 6th Avenue & 22nd/23rd Streets
New York, NY 10010*
*both trucks are open weekdays from 8am-6pm; check Twitter updates for specific locations

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