Friday, November 5, 2010

Q&A | Marcus, ii

I was reading this Q&A in The Daily Meal about my cousin, Francis Lam (former feature writer of Gourmet, now senior writer for Salon.com's food section), and there was a question asked by the interviewer, Arthur Bovino (The Daily Meal editor), that had an "a-ha" moment for me.

The question was:
Is there one adjective used to describe food that you wish people weren’t allowed to use anymore?
Francis's was sinful. As you may already know, mine is tasty, and I've had a slight vendetta against its use, especially as it had been a word Marcus used quite frequently. So I sent the Q&A over to Marcus to show him that I wasn't crazy for having a food-related word that I believe should be banned from use. So here's our conversation regarding the issue--I found it to be hilarious. Enjoy!
Stefie: SEE! I'M NOT CRAZY PEOPLE HAVE THOSE KINDS OF WORDS ON THEIR LISTS!
Marcus: I know they do! I've always hated the word decadent. Like, "Ohhhh look at how naughty I am -- I'm enjoying this chocolate, mmmmm it's so fattening, but I don't care because it's sooo good -- I'm such a rebel" or something.
Stefie: Hahaha, I don't like decadent, either.
Marcus: It also falls in line with my chocolate commercial theory.
Stefie: What's that?
Marcus:
How unrealistic they are -- how it's always the same. It's like whirling fabric in the background with some hot girl delicately selecting an arbitrary chocolate, then taking an unrealistically-sized bite out of it while closing her eyes and throwing her head back as if it's giving her some sort of massive dopamine orgasm, followed by some douchebag voiceover about how decadent it is.
Marcus proceeded to send me various YouTube videos linking to chocolate advertisements featuring Nestlé, Lindt, and The Vision Factory, illustrating his observation almost exactly.
Marcus: SEE?! OMG I AM NOT MAKING THIS STUFF UP!
I guess not.

Please see other videos featuring
Ferrero Rocher, Dove*, and another Dove* for further evidence regarding this phenomenon.

*Thanks, Shayna!

2 comments:

  1. Dove commercials are like that too. But I will say, that though I have never had huge swaths of chocolate colored silk swirl around me as I savored a really good piece of chocolate, sometimes the experience is damn near nirvana. What can I say? I am serious about my chocolate. (In that vein, try the Dagoba lavender blueberry dark chocolate. YUM.)

    ReplyDelete
  2. Marcus had me add a few more videos to the post (including 2 Dove ones) -- check it out!

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